CRM jobs (Customer Relationship Management jobs) exist within businesses that collect and segment data acquired from customers and suppliers for marketing purposes. In the marketing mix, CRM complements acquisition budgets, adding more value to the spend that generated the customers in the first instance. eCRM Jobs, (Electronic Customer Relationship Jobs) are more popular in the Digital Marketing sector with sophisticated cookie-based tracking techniques allowing for advanced customer targeting.

Traditionally CRM techniques would have been popular in the home catalogue world, where customers were targeted with mailers in the post based on their buying behaviour. More recently with the advent of digital marketing, email databases have eclipsed this and are used for communicating specific creatives with a range of messages including new products, seasonal offers or loyalty discounts.

Successful CRM candidates will have an analytical mind, have the ability to identify trends and provide marketing solutions with the customer journey in mind. Being customer centric with everything that CRM candidates do is particularly important for career development. By understanding customer behaviour, different offers and messages can be communicated to different segments and response rates analysed for future activities.

Development from a CRM Executive to a CRM Manager will require an in depth understanding of successful CRM techniques along with other key attributes of the role including:

  • Strong understanding of customer journeys and creating a strategy using Roadmaps. Have the ability to challenge your data!
  • Immersing yourself in the relevant databases or have a strong relationship with database teams
  • Have the ability to create segments, understand and influence customer journeys and maximise leads from channels
  • Liaise with and have the ability to develop strong relationships with key senior stakeholders
  • Manage and develop staff to create a strong and successful team that generates results

For tips on how to create the perfect CRM CV, click here. Otherwise have a look at the jobs below or feel free to call us on 0161 833 1044 to discuss your CRM career.

11.08.17

CRM Manager

Salary: Up to £35,000

Location: Manchester City Centre

Type: Permanent

We’re looking for an experienced CRM Manager who is looking for a change of scenery! Join a newly rebranded online business and work in their state of the art office in Manchester City Centre, whilst enjoying excellent benefits like free gym membership, social events and much more!

Our client is a successful online business offering a wide range o…

Read more..

02.08.17

Senior Email Specialist

Salary: Up to £35,000

Location: Manchester City Centre

Type: Permanent

Join a global eCommerce business and deliver email marketing to over 1/2 billion subscribers!

Our client has successfully established themselves as marketing leaders in their industry serving over 50,000 locations across the globe. They now require a Senior Email Specialist to develop and deliver their robust email marketing strategy and continue …

Read more..

02.08.17

CRM Executive

Salary: Up to £26,000

Location: Manchester

Type: Permanent

Are you ready to step up in a vital marketing role? Join a UK leading retailer in Manchester as CRM Executive and get to grips with exciting new projects!

With over a hundred stores nationwide and a strong online presence, our client has established an outstanding position on the market, where their competitors are watching their every move. They…

Read more..

25.07.17

Group Head of CRM

Salary: Competitive

Location: Manchester

Type: Permanent

Exclusive Opportunity! #TheCandidateExec

Experienced in the art of CRM? A leading multi-channel retailer is now in need of a talented Group Head of CRM to join the company! This is a fantastic opportunity to make your mark on a household brand whilst enjoying staff discounts and staff social events!

Our client is experiencing a tremendous period…

Read more..

17.07.17

Traffic Lead Manager

Salary: Up to £36,000

Location: Manchester

Type: Permanent

An exciting retail opportunity has come up in Manchester as a Traffic Lead Manager with bonuses and benefits!

Our client is a multi-brand business in a fantastic sector where they have established themselves as a reputable fashion retailer. They require this person to oversee the digital mix and deliver sales and traffic growth to the agreed budge…

Read more..


Digital Marketing Recruitment Guide Digital Agency Showcase

TESTIMONIALS

It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!


Michael, CRM Manager, July 2017

yes