Working with an agency who fully understands the PPC market in
the North West is essential. This will avoid you receiving
inadequate CV's which you can expect from agencies who don't
understand the consequences of the skills shortage. As with our
current client base, we avoid sending irrelevant CV's on a
speculative basis which are clearly off the mark. This means that
the conversion rate from CV's sent to interview is high and you
avoid receiving candidate details which are ultimately a waste of
We can find the ideal candidate
We have sourced and placed a range of PPC skilled candidates
into the local market since our launch. As we fully understand the
profile of a PPC marketer, we have the ability to locate candidates
from relevant areas with complimentary backgrounds for
consideration. This is one successful way of growing the PPC pool
in the region and clients continue to look towards us for ways of
addressing their particular skills requirements.
Our commitment to the prosper of digital skills in the
Many clients in the region have a real fear for what the shortage
in PPC skills could do to their business future. Quite simply the
demand by far outstrips the supply and there seems to be little in
way of solutions in the short term. We are committed to addressing
this through initiatives with re-location companies and grass roots
activity with universities to increase the flow of skill set for
the future. However roles need to be filled and there is
undoubtedly a large degree of movement within the market, so
clients need to ensure that they are working with market leading
agencies such as The Candidate who are up to speed with the latest
What you can do to help fill the gap
One trend we have observed over the last few years is that of
PPC marketers working in their silos and becoming specialists
within it, with little other exposure to other media activities.
That may have addressed short term requirements but it is important
for clients to understand the long term implications. Too often
these candidates will want to broaden their horizons beyond day to
day PPC campaign management and if there is no foundation or
opportunity to do this, you could experience dissatisfied employees
who want to look for that next opportunity. Key ways of addressing
this include working on complimentary marketing channels or
developing their management experience, stakeholder exposure or
client facing work.
Call us now - 07718190721
To have a look at the jobs we are
currently recuiting for please click here.
Working with The Candidate has been great. The team have demonstrated that they fully understand the nature of our business whilst being mindful of the culture and environment. Well done!
Nicola Marsh, MymCart.
The Candidate have a working knowledge of digital media and agency life, using them allows us to fill our jobs successfully and efficiently.
Adam, Carat Manchester.
If I’m known for one thing, it’s my dislike of recruitment agencies. I don’t dislike The Candidate. They didn’t stick many people in front of me. They stuck someone in front of me who was right both in terms of skill set and personality. We took them on. I like that.
Working with The Candidate has enabled us to meet our digital recruitment requirements. They listened to the brief carefully and delivered exactly what we were looking for. I would recommend The Candidate for their great client service and the efficient delivery of quality candidates.
Lee, Exact Abacus